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Research papers

Using behavioural affinities on web sites to maximise one's media plan

With the emergence of behavioural measurement and profile analysis on internet sites, companies now have the opportunity to target various Internet populations on a large diversity of web sites and/or channels of site. Setting up one’s online...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: Bruce Hoang, Daniel Brechignac
June 1, 2001
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Citation

Hoang and Brechignac (2001a, June 01). Using behavioural affinities on web sites to maximise one's media plan . ANA - ESOMAR. Retrieved April 30, 2024, from


https://ana.esomar.org/documents/using-behavioural-affinities-on-web-sites-to-maximise-one-s-media-plan-